What are cookies?
Cookies are tiny information files stored by the websites you visit on the browser of the device with which you surf the internet (such as your computer or mobile phone). These files help the website memorize information about your visit and streamline your next visit: storing your actions and preferences for a certain period, storing or recognizing your username, the language in which you wish to browse the site or other settings.
Cookies can be classified according to several criteria.
Based on their purpose, cookies can be:
(a) Strictly necessary cookies – if the cookies are necessary to ensure the functioning of the website and/or the availability of features requested by the user, as well as to store their browsing preferences, whenever they so request and use the same device.
(b) Personalization cookies – these are accessory cookies (not necessary for the functioning of the website, although they can improve its performance) and their purpose is to personalize the user’s browsing experience.
(c) Analytics cookies – these are accessory cookies that collect statistical information in order to help website owners analyze its usage and understand visitor engagement with the website. These cookies may also be used together with certain advertising cookies to quantify interactions with the advertisements presented on the website.
(d) Advertising cookies – these are accessory cookies that aim to make advertising more appealing to both users and advertisers by offering advertisements that are relevant to the user, in order to improve reporting on campaign performance and avoid placing advertisements which the user has already seen or flagged as irrelevant.
Based on their life cycle, cookies can be:
(e) Session cookies – these are provisional cookies that are deleted from the cookie archive when or shortly after the user closes the browser or application used to access the Platform. These cookies make it possible, for instance, to analyze web traffic patterns, allowing us to identify issues, improve security, and provide a better browsing experience.
(f) Persistent cookies – unlike session cookies, these cookies are not deleted when the User closes the browser or application and remain stored on the User’s devices. They are used whenever the User visits the website again, allowing us, for instance, to personalize the browsing experience according to the User’s interests and provide a more personal service.
Based on the entity that places them, cookies can be:
(a) First-party cookies – these cookies are sent to the User’s device from equipment or domains managed by Effizency that provide the service requested by the User.
(b) Third-party cookies – these cookies are sent to the User’s device from a third-party equipment or domain over which Effizency has no control. In such cases, the third party may process the data collected by the cookies and Effizency may be unable to configure the cookies’ operation.
What are our cookies used for?
The Effizency Website uses the following cookies:
|Access by or sharing|
with third parties
|Personalization||Effizency||Strictly necessary||Stores the user’s privacy settings preferences||365 days||Available in aggregated platform usage reports|
|Stores data that allows services (Google Analytics and Hotjar) to understand how users interact with the website||Hotjar: |
|Stores information from you on your device to display advertisements to you based on relevant topics that interest you||2 years||Google Analytics|
How can I manage my cookie preferences?
Most browsers allow users to control the cookies that are stored on their device and to delete them immediately if they no longer want to allow cookies to be stored on their device. Users can change their browser settings to block cookies or to be notified whenever a cookie is set:
• For more information on “Private Browsing” and managing cookies on Firefox, click here;
• For more information on “Incognito Browsing” and managing cookies on Chrome, click here;
• For more information on “Private Browsing” and managing cookies on Internet Explorer, click here;
• For more information on “Private Browsing” and managing cookies on Microsoft Edge, click here;
• For more information on “Private Browsing” and managing cookies on Safari, click here;
• For more information on “Private Browsing” and managing cookies on Opera, click here.
You should be aware that disabling cookies on your browser settings can have an impact on the functioning of websites, as the settings in most current browsers are not detailed enough to allow users to disable all cookies that are not strictly necessary for the proper functioning of the websites they visit. On devices offering such features, users can have greater control over their cookies by using free extensions available online.
Last updated on: 11/04/2022