How to Scale Solar PPA Sales to SMEs: Real-Time Financial Modelling at Point of Sale

The opportunity: utilities expanding into distributed energy solutions

Selling onsite PPAs is structurally different from selling self-funded solar solutions.

In a self-funded sale, the financial case is relatively straightforward: the customer pays upfront, the utility models savings and payback, and the proposal is complete. The financial complexity sits with the customer, not the seller....