#1 Energy retailers & utilities software
Turn the energy transition into a revenue engine.
You already have what new entrants can't buy — customer trust, energy data and reach. Effizency gives you the operating model to sell solar, batteries and heat pumps at scale.
Why utilities that move fast on distributed energy solutions achieve sustainable growth.
The window to small scale distributed energy solutions is open — but not for all. Effizency gives energy providers the operating model to boost customer lifetime value: selling solar, batteries and heat pumps at scale, across every segment and ahead of competition.
Generate leads
Generate qualified solar PV, batteries and heat pump leads with white-label calculators.
Financial modelling
Calculate PPAs, Solar-as-a-Service and financed offers in real time - centrally governed and auditable.
Sales operations
Proposals, pipeline and cross-channel consistency - built around how utility organisations actually work.
The full scope
How leading utilities turn distributed energy into a scalable business.
From market opportunity to measurable impact — in five steps.
1. Opportunity
Your customer base is your biggest asset.
Solar PV, batteries and heat pumps are fast-growing revenue lines in the European energy sector. Utilities hold three structural advantages that new entrants - EPCs, digital players and others - will spend years trying to replicate.
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Diverse customer base and data
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Ongoing touchpoints, relationships
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Established trust and channel reach
2. Challange
Solar and heat pumps break your current sales process.
Energy solutions break traditional commodity sales processes. Technical design, financial modelling ensuring cross-channel consistency require a different operating model.
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Generate and qualify new demand
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Guide complex investment decisions
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Compete on speed with digital entrants
3. Solution
Seamlessly embed energy solutions sales in your cross-channel processes.
Effizency connects every step of the distributed energy solutions sales process - lead generation, technical design, financial modelling, proposals and pipeline management.
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Qualified digital lead generation
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PPA and financed offer modelling
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Consistent cross-channel experience
4. Enablement
Every role gets exactly the tools they need.
Most software forces utilities into a generic operating model. Effizency mirrors your org — every role gets the right tools, governed by the center.
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Product owners configure offers
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Finance governs investment models
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Sales agents tailor solutions to clients
5. Impact
Measurable results from day one.
Utilities running a scalable distributed energy solutions model unlock compounding benefits — commercial performance, efficiency and stronger customer relationships.
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Accelerate solar, battery and heat pump adoption
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Unlock recurring EaaS revenue and client savings
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• Produce positive impact in commodity business
Customer Sucess Stories
Why Europe's largest utilities chose Effizency.
See how leading European utilities scaled their distributed energy business with Effizency.
Integrations with 3rd party plugins
Integrate effortlessly with your favorite apps. Enhance functionality, boost efficiency, and streamline workflows.
Client Results
Utilities scaling distributed energy with Effizency.
Discover how businesses like yours transformed with our software. Real stories of growth, innovation, and success.
200k+ solar PV leads per year
"The simulator allows us not only to ensure a uniform, user-friendly and cross-sectional experience across all our sales channels, but also to guarantee the best investment and return for each customer according to their needs "
Miguel Pinto
EDP – Director B2C Portugal New Energy Solutions
5.6 million customers
"Effizency has transformed our PPC process by streamlining the creation of PV proposals, allowing us to save time while enhancing accuracy and collaboration across teams."
Ilias Diamantopoulos
DEI / Public Power Corp.
2,5k+ UK employees
"With many work streams launching a solar business, having a partner driving the end-to-end technical implementation of a solar calculator tailored to our strategy and brand was crucial to accelerate and ensure quality "
Yasin A.
One conversation. A clear picture of what's possible.
30 minutes with our energy solutions team — tailored to your market and org structure.
Articles & Case Studies
From the front line:
How utilities are scaling distributed energy
Operational insights from energy providers building scalable solar, battery and heat pump businesses across Europe.
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Why web forms are fail...
Article: Solar Lead Generation for Utilities -
Real-Time Financial Modelling at Point of Sale
Article: Scale Solar PPA Sales to SMEs -
How to Model and Monetise Every Value Stream
Article: Battery Storage Sales for Utilities
Article: Energy Retailers & Utilities
Why static web forms are not enough
The opportunity: utilities expanding into distributed energy solutions
Across Europe, energy providers are increasingly expanding beyond electricity supply into distributed energy solutions such as solar PV, batteries, heat pumps and EV charging. Demand for these technologies continues to grow as households seek protection from energy price volatility, lower energy costs and reduce their carbon footprint...
Case Study: Energy Retailers & Utilities
How to Scale Solar PPA Sales to SMEs: Real-Time Financial Modelling at Point of Sale
The opportunity: utilities expanding into distributed energy solutions
Selling onsite PPAs is structurally different from selling self-funded solar solutions.
In a self-funded sale, the financial case is relatively straightforward: the customer pays upfront, the utility models savings and payback, and the proposal is complete. The financial complexity sits with the customer, not the seller....
Article: Energy Retailers & Utilities
How to Model and Monetise Every Value Stream
From One-Off Sale to Ongoing Service: The Battery Business Model Shift
Design the right system. Size it accurately. The customer self-consumes a predictable share of generation, reduces their grid import, and the savings follow. Once the system is installed and commissioned, the financial outcome is largely set.
Get started
See exactly how Effizency fits your organisation.
Grow sales and stay ahead in the competitive market by being among the first to benefit from our game-changing solutions.